How it all started
How it all started
For Leidya Dairolouro, Jamu isn’t just a drink—it’s a way of life. Growing up, it was always there, part of her daily rhythm. “My mom used to make Jamu for us at home,” she remembers. “And every week, our mbok jamu would show up at the door with fresh bottles of herbal blends.” Even though her family isn’t originally from Java, Jamu became a tradition they cherished, passed down like a quiet reminder of balance and care.
For Leidya Dairolouro, Jamu isn’t just a drink—it’s a way of life. Growing up, it was always there, part of her daily rhythm. “My mom used to make Jamu for us at home,” she remembers. “And every week, our mbok jamu would show up at the door with fresh bottles of herbal blends.” Even though her family isn’t originally from Java, Jamu became a tradition they cherished, passed down like a quiet reminder of balance and care.
Jamu’s roots run deep—thousands of years deep. Long before pharmacies and modern medicine, Indonesians turned to their surroundings, creating herbal recipes from nature’s offerings. “These aren’t just remedies,” Leidya says. “They’re stories, legacies. They’re part of who we are, and they deserve to be preserved.” That connection stayed with her, even as life took her far from Indonesia. It wasn’t enough to keep Jamu as a memory—it needed a place in the present.
Jamu’s roots run deep—thousands of years deep. Long before pharmacies and modern medicine, Indonesians turned to their surroundings, creating herbal recipes from nature’s offerings. “These aren’t just remedies,” Leidya says. “They’re stories, legacies. They’re part of who we are, and they deserve to be preserved.” That connection stayed with her, even as life took her far from Indonesia. It wasn’t enough to keep Jamu as a memory—it needed a place in the present.
In 2024, Leidya started Djamu Djamu in Amsterdam, a modern ode to Jamu that bridges the past and the now. Its flagship drink, Golden Turmeric (inspired by the classic "Kunir Asem"), is a blend of turmeric and tamarind, refreshing and deeply rooted in tradition. “We want to keep it authentic, but approachable,” she explains. “Something that feels both familiar and new.”
But Djamu Djamu is more than bottled wellness. Leidya also shares the tradition through monthly workshops. “It’s not just about teaching people to make Jamu,” she says. “It’s about experiencing it—understanding the process, the culture, and the meaning behind it.” These workshops are hands-on, a chance to connect with the heart of Jamu and bring its essence into your own kitchen.
In 2024, Leidya started Djamu Djamu in Amsterdam, a modern ode to Jamu that bridges the past and the now. Its flagship drink, Golden Turmeric (inspired by the classic "Kunir Asem"), is a blend of turmeric and tamarind, refreshing and deeply rooted in tradition. “We want to keep it authentic, but approachable,” she explains. “Something that feels both familiar and new.”
But Djamu Djamu is more than bottled wellness. Leidya also shares the tradition through monthly workshops. “It’s not just about teaching people to make Jamu,” she says. “It’s about experiencing it—understanding the process, the culture, and the meaning behind it.” These workshops are hands-on, a chance to connect with the heart of Jamu and bring its essence into your own kitchen.
Bringing Wellness and Heritage to Every Sip
Bringing Wellness and Heritage to Every Sip
We’re here for more than just bottling a drink; we’re creating a way for people to connect to wellness and heritage. Djamu Djamu’s mission is simple but powerful: to share Jamu with the world in a way that feels authentic and real. It’s about inviting everyone to taste a little of Indonesia and to feel the deeper connection that Jamu brings. Our vision is to see Djamu Djamu become a part of people’s lives globally, one sip at a time.
We’re here for more than just bottling a drink; we’re creating a way for people to connect to wellness and heritage. Djamu Djamu’s mission is simple but powerful: to share Jamu with the world in a way that feels authentic and real. It’s about inviting everyone to taste a little of Indonesia and to feel the deeper connection that Jamu brings. Our vision is to see Djamu Djamu become a part of people’s lives globally, one sip at a time.
Carrying Forward a Legacy of Care
Carrying Forward a Legacy of Care
For Leidya, Djamu Djamu isn’t just a brand—it’s a commitment. A promise to honor the roots of Jamu, while making its warmth and wisdom something the world can sip and share. It’s also a tribute to the generations of women who’ve kept this tradition alive, dedicating themselves to the careful art of sourcing, grinding, and blending herbs. Each cup of Jamu carries more than its ingredients—it holds the power to heal, to connect, to nurture. At Djamu Djamu, we’re proud to carry that legacy forward, sharing it with everyone who wants to feel a bit of Indonesia in their day.
For Leidya, Djamu Djamu isn’t just a brand—it’s a commitment. A promise to honor the roots of Jamu, while making its warmth and wisdom something the world can sip and share. It’s also a tribute to the generations of women who’ve kept this tradition alive, dedicating themselves to the careful art of sourcing, grinding, and blending herbs. Each cup of Jamu carries more than its ingredients—it holds the power to heal, to connect, to nurture. At Djamu Djamu, we’re proud to carry that legacy forward, sharing it with everyone who wants to feel a bit of Indonesia in their day.
So, here’s our invitation: grab a bottle, take a sip, and let Djamu Djamu take you to Indonesia for a moment. Close your eyes, and you might feel the warmth of that sunlit kitchen, the earthy richness of blends of herbs. Taste the tradition, feel the connection, and know that you’re part of something timeless. Experience a drink made with care, one bottle at a time.
So, here’s our invitation: grab a bottle, take a sip, and let Djamu Djamu take you to Indonesia for a moment. Close your eyes, and you might feel the warmth of that sunlit kitchen, the earthy richness of blends of herbs. Taste the tradition, feel the connection, and know that you’re part of something timeless. Experience a drink made with care, one bottle at a time.
